Morrisons rolls out braille menus across its cafes

Morrisons has introduced new braille menus across all of its cafes to improve the dining experience for visually impaired customers.

The new initiative has been introduced by Morrisons after listening to customers that require visual aids who stated that visiting a café can be a “daunting experience”.

Each café will have a braille menu available which includes all the same details of meal options and deals written in the combination of raised dots.

The Guide Dogs organisation has welcomed Morrisons’ introduction of braille menus.

A spokesperson from Guide Dogs said: “Enabling people with sight loss to have the best experience and the same access as everyone else is an important part of ensuring they can live independently, actively and well.

Introducing braille menus is a welcome step in ensuring Morrisons stores are more accessible, as well as working with us to make sure all guide dog owners are rightly welcomed in-store.”

Sean Gill, director of Café at Morrisons, added: “It can be easy to take everyday tasks like ordering in a Café for granted. We are always looking for ways to better support our customers and the rollout of our braille menus come as a direct result of listening to those that visit our Cafés and are visually impaired. The change will make a big difference for the people that need it the most and we look forward to making our Cafés a more inclusive experience for all our customers to enjoy tasty food at an affordable price.”