Caledonia Park sees 8% footfall increase in 2024
Black Friday weekend was ‘particularly successful’ for the destination, with a 19.1% uplift in sales
Scotland’s designer outlet village Caledonia Park experienced a “record-breaking” year thanks to an 8% increase in its footfall in 2024.
Standout categories included health and beauty, which saw a sales growth of 26%, as well as F&B which grew by 16%.
Black Friday weekend was also “particularly successful” for the destination, with a 19.1% uplift in sales compared to the same period the previous year.
The retail park attributed these results to a targeted leasing strategy, which resulted in several lease renewals for several tenants, including Polo Ralph Lauren, who has committed to another five years at the destination, Cadbury, Berghaus, and Levi’s.
In addition, Ben Sherman opened its first outlet location in Scotland at the destination at the end of last year, taking 1,500 sq ft adjacent to Moss, which recently opened its refurbished store.
Maria Averkina, asset and development manager at Railpen, said: “2024 has been a standout year for us as we remain strong in our position as the go-to place for outlet debuts in Scotland. We’ve had record footfall and sales, putting us on a positive trajectory as we kick off 2025, and our portfolio of brands is continuing to excel, catering to our visitor tastes.
“Our focus will remain on supporting existing tenants as well as attracting new ones, with several discussions already underway with leading retailers.”
