White Stuff sales soar by 20% over Christmas period
In the 10 weeks to 4 January, total sales increased 21.8% year-on -year, bolstered by strong e-commerce sales which were up by 32.5%
White Stuff has reported that sales soared by more than 20% over the Christmas period, with trading underpinned by strong knitwear demand and “record” new customer growth.In the 10 weeks to 4 January, total sales increased 21.8% year-on -year, bolstered by strong e-commerce sales which were up by 32.5%, while store sales were up 8.5%. Full price sales rose by 26.8%, driven by reduced promotional activity.