Revolution Beauty warns FY sales may fall by quarter
The retailer also expects its adjusted EBITDA to be supported by the continued ‘positive’ delivery of its operational and cost savings programmes
Revolution Beauty has warned of a 25% decline in sales for the financial year ending 28 February 2025 due to experiencing some “sales softness” in December 2024.
The beauty retailer has defined FY25 a “transformational year” during which it has discontinued over 6,000 unproductive SKUs – around 75% of its original portfolio – to focus on a more profitable “foundation” for future growth.
For the rest of the year, Revolution Beauty expects its adjusted EBITDA to be supported by the continued “positive” delivery of its operational and cost savings programmes.
In addition, the group said to be continuing to make “encouraging progress” expanding its relationships with existing and new retailers. Despite having faced delays regarding launches that were expected in Q4 25, Revolution Beauty has said that they are on track to take place in H1 26, including the launches into Walmart in the US and DM in Germany.
Looking ahead, Revolution Beauty said it expects a return to overall growth in FY26, as new strategic growth initiatives such as the launch of the new ‘Skin’ brand, the relaunch of its value brand ‘Relove’, and as the core SKU growth accelerates globally.
