Tala appoints Jon Wetherell as new creative director
In his new role, Wetherell will spearhead the marketing creative direction at Tala to drive the brand's visuals and tone of voice
The fast-growth, active inspired brand Tala is delighted to announce the appointment of Jon Wetherell as creative director.
Previously creative director at The Net-A-Porter Group and Boden, Wetherell joins Tala with a wealth of experience in guiding creative teams and delivering iconic campaigns.
Wetherell has also lent his expertise as art director to iconic magazines that have shaped the fashion landscape for decades, including Esquire, GQ, Harpers Bazaar and InStyle.
In his new role, Wetherell will spearhead the marketing creative direction at Tala to drive the brand’s visuals and tone of voice. The hire comes ahead of ambitious international expansion plans and marks a significant milestone for the brand as it continues on its upward trajectory fuelled by innovation and an unwavering commitment to customer needs. Wetherell reports to Morgan Fowles, CEO.
Fowles said: “I’m delighted for Jon to be joining the team at Tala. His extensive experience in industry-leading brands and publications, alongside his exceptional creative vision, will be instrumental in solidifying our position as a leader in the active-inspired fashion industry. Jon’s appointment is an exciting milestone in Tala’s evolution.”
Grace Beverley, founder of Tala, added: “Jon’s visionary approach and deep understanding of fashion trends will be invaluable in shaping the future of Tala and our ongoing innovation in creating problem-solving pieces for women. I’m very excited to welcome him to Tala.”
Wetherell said: “I’m thrilled to be joining Tala and contributing to its mission to deliver high-performance designs, problem-solving solutions and elevated design in the active fashion industry. Tala’s energy and dynamic approach to consciously created products aligns perfectly with the evolving needs of today’s consumers. I look forward to leveraging my expertise to drive the brand’s creative strategy and support its further growth.”
