Ocado Retail partners with Holland and Barrett

Ocado Retail is expanding its health and wellness offering by launching a new partnership with Holland and Barrett, the UK’s leading wellness retailer. 

This is the first time that a mainstream high street retailer, apart from M&S, will be available on Ocado’s website.

From today, Ocado will be adding hundreds of selected Holland and Barrett products in the coming weeks allowing customers to browse for vitamins, supplements, food, beauty and sports nutrition during their grocery shop and have them delivered alongside their regular Ocado order. 

The partnership gives Ocado customers an even greater choice of products to support their healthy lifestyles by streamlining holistic health and wellness shopping. 

Amit Chitnis, Ocado’s chief commercial officer, said: “We already have a great range of health and wellness products – including branded, Ocado Own Brand and of course M&S – but with many customers looking for even more choice in this area, we are delighted to now add Holland & Barrett, a specialist in this space and a well respected and trusted high street retailer. This partnership allows our customers to get everything for their nutrition and wellness needs conveniently delivered by Ocado, from apples to ashwagandha. 

“The new range showcases the best of Holland & Barrett and is designed to cater to a wide variety of health shopping missions. Whether it’s adding vitamins and minerals staples to the weekly shop, discovering products such as vitamin B6 and magnesium in trending areas like women’s health, friendly bacteria for the gut microbiome or sports supplements tailored to your workout, we hope this partnership will make it easier than ever for customers to shop for their holistic wellbeing and reach their goals.”

Guy Farmer, Holland and Barrett’s commercial trading director UK&I, added: “The partnership with Ocado is an exciting moment for our business as we look to make health and wellness a way of life for everyone, adding quality years to life. With a carefully selected range of own brand products, our work with Ocado will complement the great work we are both already doing to grow the health and wellness market bringing new innovative products across vitamins, supplements, food and sport nutrition to more customers.  

“This is just the first step in what we see as a strategic partnership for H&B and represents a key part of our ambitious transformation strategy, as we look to become our customers first choice for wellness products, advice and solutions.”