Rituals opens new store at The Liberty Romford

Beauty and wellbeing brand Rituals has opened its new store at Redical-operated The Liberty Romford shopping center. 

The 1,162 sq ft store stocks the brand’s full range of “luxurious yet affordable” wellbeing products for bath, body and home.  

Inspired by ancient wisdom and traditions, the certified B Corp brand has now brought its expansive portfolio in body care, home fragrances, natural skin care, men care and home wear to Romford for the first time. 

Overlooking the heart of the destination, the Rituals store is located on Liberty Square and benefits from the centre’s annual footfall of 13.6 million and high dwell time, which exceeds comparable shopping centre benchmarks by 21%.  

Oliver Lloyd, leasing director at Redical, said: “Rituals opening at The Liberty Romford symbolises the start of the destination’s retail elevation and marks the first of many exciting brands to join the scheme. Under Redical’s ownership and leadership, we are able to fully unlock the potential of the destination by enhancing the tenant mix and enriching customer experiences. 

“Rituals is a fantastic brand to welcome to the destination and signifies to the market that our transformation is well under way.”