Burberry names former Topshop CEO as new product boss
Paul Price’s return to the British luxury retailer comes after previously serving as its chief merchandising officer from 2007 to 2017
Burberry has announced the appointment of the former CEO of Topshop and Topman in London, Paul Price, in an expanded role as chief product merchandising and planning officer.
Price is due to assume his new role on 9 December and has plans to relocate to London in January 2025. He will also join Burberry’s executive committee and report to CEO Joshua Schulman.
His return to the British luxury retailer comes after previously serving as its chief merchandising officer from 2007 to 2017.
After his time as CEO of Topshop, Price then spent some time at James Perse in Los Angeles while running his own consulting firm.
In his new role, Price will lead merchandising and planning teams as well as licensing, architecture and the showroom teams.
Joshua Schulman, CEO of Burberry, said: “I am delighted to welcome Paul to Burberry. He is an exceptional merchant and retail leader who has led high performing teams across channels and geographies.
“Paul combines business acumen and a focus on the customer with a dynamic and energetic leadership style. As a key member of the Burberry leadership team during the company’s peak era of value creation, Paul was responsible for product strategies that led to consistent double-digit growth.”
He added: “I look forward to working with Paul and know he will help unleash the commercial and creative alchemy that will drive Burberry forward.”
Price said: “I’m truly excited to be joining Burberry. Burberry is such an iconic brand with an incredible legacy in British fashion and luxury. Its rich history and unique cultural resonance set it apart and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.”
