Primark to open US flagship in Manhattan
The store will be located in Herald Square in the revitalised Penn District
Primark is set to open its first Manhattan store in New York City as it continues its US expansion.
The store will be located in Herald Square in the revitalised Penn District at 150 W 34th street and will serve as a flagship location for Primark.
Located directly across the street from Penn Station, the new store will feature over 54,000 sq ft or retailing space, offering clothes and essentials as well as homewares and beauty across four floors.
This will be the brand’s 11th store in the state of New York, once its new store in Queens, New York at Queens Center opens later this year.
Primark has been strategically expanding across the US for almost a decade. The retailer’s US segment currently operates 27 stores in 11 states. In addition to Queens Center, it will open a new store in McAllen this year, the first in the state of Texas.
Kevin Tulip, Primark US president, said: “Opening a location in the epicentre of US fashion is going to be an exciting milestone for Primark US. When the opportunity arose to bring Primark to Herald Square in Manhattan, a store with exceptionally high foot traffic, national influence and perfectly located to attract customers who already know us from other Primark stores in the boroughs and surrounding areas, we knew it was the perfect fit.
“We’re thrilled to bring more affordable quality fashion directly to Manhattanites, commuters, and people across the world who are visiting the great city of New York.”
Ed Hogan, EVP retail leasing at Vornado, added: “The Penn District is transforming into a dynamic new district offering the best in class of retail, restaurants and lifestyle offerings. We are excited for Primark to open its first Manhattan location in this vibrant neighbourhood.
“As the Penn District is quickly becoming New York’s top destination for exceptional shopping, dining and entertainment, we look forward to working with the Primark team as they welcome their first Manhattan customers to experience all that the new store and neighbourhood has to offer.”
