G2A.com wins award for diversity in gaming campaign at Ecommerce Awards 2024

G2A.COM, the marketplace for digital entertainment offers, has revealed it was awarded 1st place in the Best Digital Marketing Campaign category for its impactful Celebrate Gamers’ Diversity campaign at the Ecommerce Awards 2024.

The event, organised in collaboration with The UK eCommerce Association and hosted by British comedian and media personality, Ben Hanlin, gathered the top players in the eCommerce industry to recognise and reward excellence.

The campaign serves as a powerful reflection of G2A.COM‘s mission to democratise digital entertainment and support inclusivity, with a particular focus on empowering women and people of all races and religions in the gaming and tech industries.

Bartosz Skwarczek, founder of G2A.COM, said: This recognition is a culmination of years of hard work, dedication, and a relentless pursuit of excellence. We’ve navigated a remarkable journey (which we are still on) with some of the most talented and passionate people in the industry. It is an honour to be distinguished among brands such as Tesco, Heineken, Mastercard and many more.

“Being trailblazers in the gaming industry and pushing boundaries to celebrate gamers diversity has been a thrilling journey. This recognition is not just a testament to our success but a motivating force to continue our mission of shaping a more inclusive digital world.”

Mona Kinal, CMO of G2A.COM added: “At G2A.COM, diversity isn’t just a buzzword. It’s a commitment that drives everything we do – from creating inclusive environments within our company to empowering women in the gaming and tech industries.

“This award is a reflection of the hard work and passion we pour into promoting diversity, not just in gaming, but in the digital world as a whole. We’re here to open the Gate 2 Adventure for everyone – no matter who you are or where you come from.”

G2A.COM’s Celebrate Gamers’ Diversity campaign was a bold move for the gaming industry, noting its innovative creative pitch that defied industry norms and deserves recognition. The clear strategic approach led to outstanding results.” Comments judges of the E-commerce awards 2024

Additionally, G2A.COM also secured 3rd place in the  Payments Innovations of The Year category. Competing against  payment companies such as APEXX Global, Monty Pay and BR-DG,E,G2A.COM‘s achievement underscores the company’s innovation and leadership in the digital payments space.

G2A.COM’s marketplace allows more than 30 million people from 180 countries to purchase over 100 million items. Users can choose from more than 75,000 digital offerings including games, DLCs, in-game items, as well as non-gaming items such as gift cards, subscriptions, software, or e-learning.

Chief R&D o fficer, at G2A.COM, Dorota Wrobel, said: “It’s fantastic to receive an award for payment innovation. G2A has worked hard to provide a platform that is convenient, safe and secure for consumers. We want to ensure that processes are efficient and suitable for all users and this award solidifies a key part of our journey in doing this.

“At G2A.COM, we want your journey through the world of the best digital entertainment to be smooth and effortless. Our goal is for users to trust us and find solutions that suit them best, so the only decision they need to make is what they feel like enjoying today.”

These achievements reflect G2A.COM‘s unwavering commitment to democratising digital entertainment, no matter the aspect—whether it’s simplifying payments, providing quick and easy access to digital services and entertainment, challenging stereotypes around gaming and spending free time online, or transforming the work environment in tech companies like ours, a traditionally male-dominated industry. We’re here to blaze new trails. The success of the Diversity Campaign is just one example of how G2A.COMcontinues to champion these values, ensuring a future where everyone, regardless of background and gender, feels empowered and welcomed in the digital world.

About G2A.COM

G2A.COM is the world’s largest and most trusted marketplace for digital entertainment, where more than 30 million people from 180 countries have purchased over 100 million items. Users can choose from more than 75,000 digital offerings incl. games, DLCs, in-game items, as well as non-gaming items such as gift cards, subscriptions, software, or e-learning – sold by sellers from all over the world. G2A.COM leads in online security, awarded with the prestigious American CNP award alongside companies such as Microsoft, Barclays Bank, and First Data.