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New York-founded perfumery Le Labo, part of The Estée Lauder Company, has opened its regional debut at Redical’s Victoria Leeds.
Situated on Queen Victoria Street, the 1,500 sq ft boutique reflects Le Labo’s New York City downtown aesthetic while honouring the Victorian-era architecture of the location.
This blend of “modern sensibility with historical elegance” sets the stage for Le Labo’s immersive experiences, where customers can engage with the art of slow perfumery and create personalised perfumes.
Le Labo, meaning “the lab” in French, shares a philosophy of creating “unique sensorial experiences”, where clients can take the time to discover fragrance, home, hand and body creations, “to awaken their olfactory system and trigger emotions”.
The collection of 19 perfumes will be blended to order before the client’s eyes and select creations can be packaged with a personalised label including the date, location and a message of choice. Customers can also refill their fragrance in store.
Rachel Bradburn, leasing director at Victoria Leeds, said: “Le Labo is a globally renowned perfume brand, celebrated for its unique, personalised customer experiences that leaves a lasting impression. Their innovative philosophy perfectly complements Victoria Leeds’ dedication to offering an exceptional and immersive shopping journey.
“Welcoming Le Labo not only enhances our best-in-class tenant mix but also firmly cements Victoria Leeds as a premier destination for luxury brands.”
