H&M lowers profit target as sales flatline in Q3
During the autumn H&M is opening digital stores on Douyin and Pinduoduo, two of China’s biggest e-commerce platforms
H&M has revealed that it does not expect to hit its profit margin of 10% which it forecast for the full year as it posted flat net sales of SEK59bn (£4.35bn) for the three months ended 31 August 2024.