Barbour opens new store at Victoria Leeds

British heritage and lifestyle brand, Barbour, has opened its city debut store at Redical’s Victoria Leeds, marking its first New Heritage retail shop outside of London. Spanning two floors at Victoria Quarter’s 9-11 King Edward Street, the Barbour store is centred around the brand’s new design concept of New Heritage, focusing on re-engineering the practicality of Barbour’s roots and archive “inspiration” for the modern day, blending “authenticity with a contemporary aesthetic”. This is mirrored in the store design which complements and enhances the original character of the Grade II listed shop, showcasing an industrial yet refined space that nods to the brand’s craftsmanship. The new store, which measures 2,679 sq ft, stocks mens and womenswear collections with a focus on more fashion forward heritage ranges including Heritage +, Heritage Select and Re-Engineered, popular brand collaborations, alongside limited-edition Re-Loved pieces. Additionally, the Wax for Life restoration service is available to customers, encouraging them to get their well-worn wax jackets carefully restored by expert craftspeople, demonstrating Barbour’s commitment to circularity and efforts in extending their garments life span. The dog-friendly store also offers an easy click-and-collect service. Rachel Bradburn, leasing director at Victoria Leeds, said: “Barbour’s decision to open a store at Victoria Leeds, is testament to the strength and performance enjoyed at the destination. “We are very proud to welcome the city’s only standalone Barbour store and its first new heritage concept outside of London. Barbour is a brand highly regarded for its quality and craftsmanship, making it a perfect new addition to the historic Victoria Quarter and further enriching our line-up of premium retailers.”