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The Cotswold Company, a premium handcrafted furniture and homeware brand, has announced a strong sales growth of 15% to £40.1m for the six months ending 25 August.
Sales for the company were up 80% on a five-year basis and when compared to pre-Covid levels, following a 21% year-on-year increase in active customers.
E-commerce accounted for 80% of total sales, with growth driven by both customer and conversion rates. Sales via The Cotswold Company’s nine retail showrooms increased “significantly” driven by new categories and footfall growth as a result of geo-targeted digital marketing.
Gross margin also increased “significantly” over the period, reflecting the positive impacts of long-term investments in brand and supply chain optimization as well as growing consumer demand.
The company will open its 10th retail store in Stamford in early September after the successful opening in Bath and with several more in the pipeline.
To support its focus on customer service, the group recently also opened its new depot in Swindon as well as Cotswold Home Delivery Training Academy to expand the availability of its delivery service.
Ralph Tucker, chief executive officer of The Cotswold Company, said: “The Cotswold Company continues to go from strength to strength, with sales growth significantly outperforming broader market data over the past six months. We have a clear strategy to become one of the UK’s leading premium homeware brands. Our investments in our multi-channel proposition, geo-targeted digital marketing, and product and brand to ensure we have a best-in-class customer proposition have all delivered meaningful results.
“This gives us fantastic momentum as we head into the busy Christmas period, which will be enhanced by several exciting new product launches, the opening of new showrooms, and a brand refresh supported by a nationwide TV advertising campaign launching in the Autumn to introduce even more customers to the joys of our timeless and high-quality, made-to-last furniture and homeware.”
