Clothing & ShoesNews
Primark to launch swap shop initiative with Verte
The new initiative will allow swappers to bring up to five items of adult clothing, bags, hats, or scarves of any brand in good condition, to be assessed and swapped for digital tokens on the Verte app
Primark is set to launch its first ever swap shop initiative for customers to exchange pre-loved and vintage clothing in store in celebration of London Fashion Week.
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