Mango appoints new ecommerce boss while expanding to 12 new markets

Mango has announced the appointment of Marlies Hersbach as its new e-commerce executive director as the fashion group has extended its online business by entering 12 new markets.

The retailer has started to operate online in 12 countries, including Angola, Belize, Brunei, Equatorial Guinea, Gabon, Gambia, Honduras, Laos, Mongolia, New Zealand, Papua New Guinea and Togo, and now has an international presence in more than 120 markets worldwide.

With deep experience in the sector, Hersbach will be responsible for developing, leading and executing the company’s online business strategy, reporting directly to Elena Carasso, online and customer director and member of the steering committee. 

Hersbach previously served as Mango’s international retail director for France, supervising the store strategy for the French market. 

Prior to joining Mango in 2022 as international retail director for France, Hersbach held various e-commerce positions at companies in the fashion industry, including Kiabi and Pimkie.

Yann Bayon, current regional retail manager of the Paris region, will now serve as the international retail director for France. 

The appointment of Hersbach is part of the company’s 2024-2026 Strategic Plan, which aims to reach revenues of more than €4bn (£3.3bn) by 2026. 

Carasso said: “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets. Since the creation of our online channel, our aim has always been to reach the whole world in order to be closer to our customers. Today, almost 25 years after our ecommerce launch, we are present in more than 120 markets worldwide, with an online selling channel available in 25 languages.”