Organic wine sales at Majestic almost double in a year
The growth rate has outpaced those forecasts, as the retailer improved the quality of its organic range
Majestic has revealed that its organic wine sales have almost doubled, rising by 94% over the year to July, as availability and demand for wines in its ‘planet-friendly’ category accelerated ahead of expectations.
In August 2023, the retailer predicted that its organic wine sales would double within three years at the same time as when its customers and on-trade partners were increasingly seeking organic and sustainable products.
However, the growth rate has outpaced those forecasts, as the retailer improved the quality of its organic range.
During the year, Majestic offered a total of 169 organic wines to customers, Wine Club subscribers and on-trade partners. That number stood at 124 in the preceding 12-month period.
Elizabeth Kelly, buying manager at Majestic, said: “We listen to the feedback we get from our colleagues, customers and on-trade partners every day, so we know that demand for organic wines is growing at pace. But we won’t stock a wine simply because it ticks the organic box – it has to fit into our broader range and deliver for the customer on quality and value for money.
“More and more wineries are switching to organic viticulture every year, so there is definitely an upward trend in the volume of high-quality, unique, organic wines being produced around the world.”
She added: “We are delighted to be bringing an increasing number of those to Majestic for our customers to discover and buy – particularly at a time when many of them are actively seeking organic options.”
