Victoria’s Secret appoints Hillary Super as new CEO

Victoria's Secret has appointed Hiillary Super as its new chief executive officer and a member of the board, effective 9 September 2024. Super succeeds Martin Waters in both roles. Timothy (TJ) Johnson, VS&Co’s chief financial and administrative officer, will serve as interim CEO effective today through 8 September 2024. Meanwhile, Waters will remain employed as an advisor to the company through 31 August 2024 to support a smooth transition. Super brings nearly three decades of retail merchant expertise and her leadership experience with omni-channel brands spans intimates, apparel, accessories, beauty and home. Super most recently served as CEO of intimates and accessories brand Savage X Fenty. Prior to that, she worked as Global CEO of the Anthropologie Group, an Urban Outfitters Company. Super said: “I am excited to join VS&Co, the market leader in the domestic intimates category. The strength of these iconic brands, supplemented by an incredible beauty business, provides numerous opportunities for future growth. I look forward to working with Donna and the rest of the Board and management team to make VS&Co the world’s leading fashion retailer of intimate apparel, rapidly expand our cultural influence, and create a dominant global market position to grow shareholder value.” Donna James, chair of the board, added: “VS&Co welcomes Hillary as our new CEO to power the business’ next chapter and deliver the foremost tenet of our transformation strategy: accelerating growth in our core business in North America. We are particularly impressed with her merchant leadership capabilities paired with an operator’s discipline and bias for driving value creation. “She understands vertically integrated retail brands and has an intuitive understanding of the consumer landscape, informed by customer insights which are critical for consistently delivering in this industry and its ever-accelerating fashion and economic cycles. We are confident that Hillary can leverage VS&Co’s industry-leading brands with significant category and international expansion opportunities to accelerate growth and create shareholder value." Waters concluded: “I am proud of what we have accomplished during my time at VS&Co. We drove international expansion, enhanced our operational efficiency and significantly improved our company culture. I want to thank our incredible associates for all their hard work and wish the team the very best for the future.”