Sainsbury’s sees biggest market share gain since 1997
Kantar also revealed that Britain’s largest grocer Tesco has now maintained its streak of winning share every month since August 2023
Take-home sales at the grocers rose by 3.8% in the four weeks to 4 August 2024 compared with a year ago, as Sainsbury’s also saw its largest market share gain since 1997, according to the latest data from Kantar.
Sainsbury’s market share increased 0.5 percentage points over the 12 weeks to 4 August as it reached 15.3%. It was again the fastest growing of the traditional supermarkets, with sales increasing by 5.2%.
Kantar also revealed that Britain’s largest grocer Tesco has now maintained its streak of winning share every month since August 2023. Its hold of the market climbed by 0.6 percentage points to 27.6%, while its sales jumped by 4.9%. Asda now holds 12.6% share, while Morrisons’ stake stands at 8.6%.
Discounters Lidl and Aldi both saw sales growth. Buoyed by a 7.8% boost in sales, Lidl won an extra 0.4 percentage points of the market, taking its share to 8.1%, while Aldi’s market share sits at 10.0%.
Sales also rose by 11.3% at online-only retailer Ocado, continuing its six-month run as the fastest growing grocer. Its share is up by 0.1 percentage point compared with last year, now standing at 1.8%.
Finally, Kantar revealed Waitrose’s share increased by 0.1 percentage point to 4.5%, and with sales also up by 4.5%, it logged its strongest growth since November 2023.
The news comes as grocery inflation increased for the first time since March 2023 to 1.8%, up from 1.6% last month.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Having reached its lowest rate in almost three years in July, August saw inflation nudge up again slightly. While this is noticeable following 17 straight months of falling rates, it actually marks a return to the average levels seen in the five years before the start of the cost of living crisis.”
