Morrisons extends Too Good To Go partnership to combat food waste
According to Morrisons, through its partnership with Too Good To Go, Morrisons Daily will contribute to collective efforts to reduce food waste and its environmental impact, while offering its customers great value
Morrisons is extending its partnership with Too Good To Go, a global marketplace for surplus food, so that customers can purchase ‘Surprise Bags’ from 930 of its Morrisons Daily convenience stores to help combat food waste.
During a successful trial in various locations across north England, the midlands and Wales, over 40,000 Surprise Bags were saved across the regions.
Each bag contains “quality” food nearing its sell-by date, available at a reduced price. Customers simply download the Too Good To Go app, search for their nearest Morrisons Daily store, reserve Surprise Bags, and pick them up at a preset time.
The announcement builds on the success of Too Good To Go’s long-standing partnership with Morrisons, which was its first supermarket partner, having launched in November 2019.
Since then, the partnership has expanded to cover nearly 500 supermarkets across the UK, including Morrisons Market Kitchen and Cafés, and has saved 2.3 million Surprise Bags of food from being wasted.
Food waste accounts for 10% of all human-caused greenhouse gas emissions worldwide. According to Morrisons, through its partnership with Too Good To Go, Morrisons Daily will contribute to collective efforts to reduce food waste and its environmental impact, while offering its customers great value.
Andrew Edlin, senior sustainability manager for Morrisons, said: “Customers and colleagues continue to tell us how much they value Too Good To Go’s Surprise Bags from Morrisons.
“It saves customers money while also helping us to play our part in reducing food waste and hitting our sustainability target of achieving scope 3 net-zero operational emissions, so we are delighted to be rolling the bags out to some of our Morrisons Daily convenience stores.”
Sophie Trueman, country director at Too Good To Go UK and Ireland, added: “Our team is absolutely thrilled to have Morrisons Daily joining the fight against food waste.
“At Too Good To Go we believe that saving food from going to waste is a win-win-win – businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill.”
