Matalan adds over 25 new brands to online offering

Matalan has added over 25 new third-party brands as part of its efforts to improve the choice quality products on offer. 

Over the next few months, customers will see a host of new brands available on the Matalan website across all core categories. 

This includes womenswear options from fashion-forward brands AX Paris, Linzi Footwear, Urban Bliss and Gini London, while jewellery brands Jon Richard and Say It With will also launch online soon. 

Meanwhile, Matalan’s menswear offer will be bolstered by the additions of French  Connection, Tokyo Laundry, Crosshatch and Duck and Cover among others. 

To expand choice within Matalan’s footwear offer, Totes has joined the line-up of new  third-party brands, offering customers a range of womens, mens and kids options. Matalan  is also welcoming new additions to its nursery lines with the launch of Hauck and Ickle  Bubba. 

In addition, the retailer is growing its homeware offer too, with the launch of ValueLights, RU Comfy, Asiatic Rugs and a host of other brands, which will increase the range of kitchenware, bedding and soft furnishings available. 

The announcement follows the launch of 17 new third-party brands in the Spring, in addition to the 10 announced in December 2023. 

Ali Jones, chief customer and omnichannel officer at Matalan, said:  “This is our third drop of new online brands since Christmas, which is testament to how well  they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us. 

“With such a wide range of relevant and  fashionable brands available alongside our core Matalan collections, we are a ‘one-stop shop’ for customers, which is key to our strategy of building a modern, stronger Matalan.”