Russell and Bromley appoints first creative director

Russell and Bromley has announced the appointment of Daniel Beardsworth-Shaw as its first creative director, as the footwear and accessories brand moves design in-house for the first time in its 140-year history. In his new appointment, Beardsworth-Shaw will join the executive leadership team leading brand and product direction reporting to CEO, Andrew Bromley. He will present his first full collection for the Autumn ‘25 season. Beardsworth-Shaw is a multi-category designer and brand director with over a decade’s experience in the industry. With a career spanning the full breadth of luxury and retail, he has led design and product development at British heritage brand Hunter and sportswear brand Sweaty Betty, along with a significant tenure with designer Christopher Raeburn at his RTW and accessories label. It was here that he built his extensive knowledge of responsible and intelligent design and production, inspiring his long-standing advocacy of sustainability practices in the retail space. He has worked across global markets curating ranges, campaigns and stores that are rooted in concept but maintain a commercial mindset. This appointment signifies a “pivotal moment” in the next chapter of the brand’s future growth trajectory, coinciding with a relocation of Russell and Bromley global HQ to Kingly St. W1 in the heart of London’s Soho. Spanning three floors, this new location will welcome all head office functions along with the introduction of dedicated design and creative studios for the first time. 2024 has also seen the brand collaborate with leading agency partners, including creative studio Acne, to bolster this next phase of brand transformation and further cement its status as the destination luxury fashion footwear brand for the everyday. Regarding his appointment, Beardsworth-Shaw said: “It’s an honour to be part of the next chapter of Russell & Bromley, telling the story of this iconic British brand through innovation and a new creative direction.” CEO Bromley added: “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business. This marks an important step in our transformation plans to cement our reputation within British fashion. We have a unique story to tell and believe this is the moment to truly bring Russell & Bromley to life.”