Wolford appoints new chief executive

Wolford has announced that Regis Rimbert has been appointed as the group’s new chief executive, succeeding Silvia Azzali.

Rimbert has more than 20 years of leadership experience across the fashion and luxury sectors, spearheading transformative initiatives in retail, online, and international operations.

Wolford said that with “pivotal roles at renowned brands like Prada and Dior, he’s used to strategic planning, business development, crisis management, and operational excellence”. His achievements include restructuring investments, optimising supply chains, and establishing global distribution networks. 

He worked for Wolford, holding senior management positions from 2009 to 2013, during which time he helped drive up the brand’s sales and profitability through omnichannel transformation.

In his new role as CEO, Rimbert’s mission is to drive the strategic transformation of the company, focusing on international development, enriching product lines, and innovating technology, all with the aim of making Wolford’s fabrics and products accessible to more customers. 

Azzali has been a member of the executive board since November 2019, first as chief commercial officer and then as chief executive officer. 

During her tenure, she successfully developed and implemented a new brand and product strategy for Wolford, continuously increased revenues, reversed the EBITDA loss of 2022 and achieved the first positive unadjusted EBITDA since 2016.

Eric Chan, CEO of Lanvin Group, said: “We are thrilled to welcome Regis to Wolford. His extensive experience and visionary leadership make him the ideal candidate to lead Wolford to success. 

“His vision aligns perfectly with our commitment to pioneering new trends and meeting the evolving needs of our customers. We would also like to express our gratitude to Silvia Azzali for her valuable contributions to Wolford.”