Asda trials generative AI with Harley partnership

Harley, a London-based company developing a real-time Generative AI (GenAI) platform for data-driven decision-making, revealed it has trialled a successful proof of concept with Asda, one of the UK’s leading retailers.

Harley said its platform provides Asda’s leadership with live, actionable insights, enabling executives to “make quicker and more informed decisions”. Users can ask questions in plain English and receive insights in seconds.

Harley’s proof of concept for Asda has been designed to be scalable, so AI-driven insights can be extended across Asda’s operations. Initial applications have focused on executive decisions in high-pressure environments like board meetings.

Simon Jury, VP of Data and Analytics at Asda, hailed the work as a pivotal development in retail analytics, stating: “Harley’s real-time AI solution is the future of how people are going to interact with data. By integrating into Asda’s data ecosystem, the collaboration unlocks new levels of operational agility through rapid data-driven decision-making, setting a new standard within the retail industry.”

Alex Banks, co-founder and CEO of Harley, added: “Harley’s engine offers rapid insights into your data, helping influence the highest-level decisions within an organisation. This collaboration underscores our shared commitment to redefining retail excellence, proving that the right data at the right time can be a game-changer in how businesses respond to market dynamics. We look forward to working alongside Asda, where I’m confident data-driven insights will become the cornerstone of competitive advantage in this fast-changing sector.”