Sainsbury’s to bring AI to supermarkets amid Microsoft deal

Sainsbury’s and Microsoft have announced a new five-year strategic partnership to bring the tech company’s AI and machine learning capabilities to the supermarket.

The partnership will aim to improve store operations, drive greater efficiency for colleagues and provide customers with more efficient and effective service.

Sainsbury’s will use generative AI to create a more interactive online shopping experience and improve customers’ search experience.

Staff in stores will also have real-time data and insights for key processes, like smarter shelf replenishment processes.

Using AI to pull together multiple data inputs, such as shelf edge cameras, staff will be guided to the shelves that need replenishing.

Clodagh Moriarty, Sainsbury’s chief retail and technology officer, said: “Our collaboration with Microsoft will accelerate our ambition to become the UK’s leading AI-enabled grocer. It’s one of the key ways we’re investing in transforming our capabilities over the next three years, enabling us to take another big leap forward in efficiency and productivity, continue to provide leading customer service and deliver returns for our shareholders.”

Clare Barclay, CEO, Microsoft UK, added: “Today, Sainsbury’s has laid out a bold vision that puts AI at the heart of its business, accelerating the development of new services, which will enhance and transform the customer and colleague experience. We are delighted to be working with Sainsbury’s to power the next generation of retail.”