Boux Avenue upbeat on performance despite widening losses
However, it revealed that for the financial year 2024 it has seen improved profitability “improved margins, digital marketing and the distribution efficiencies outlined”
Retail boss Theo Paphitis is upbeat on the performance of his lingerie brand Boux Avenue despite the company seeing its pre-tax losses widen from £1.5m to £8.7m, according to its delayed accounts filed with Companies House for the full-year ended 1 April 2023.