Decathlon revenues reach €15.6bn in 2023

Decathlon reported a 1.1% revenue increase to €15.6bn (£13.3bn) for the financial year 2023. 

Digital sales accounted for 17.4% of the group’s revenue, while the group’s net result reached €931m (£798m).

For the second year in a row the retailer decreased its absolute CO2 emissions by -10%, compared to -2% in 2022. Meanwhile, circular sales accounted for €420m (£360m), representing an increase of 27% compared to 2022. 

In addition, the group has reinstated its long-term decarbonisation targets of reaching a -20% reduction in absolute CO2 emissions in 2026 and Net Zero by 2050. 

In March 2024, the retailer unveiled its new purpose, to “Move People Through the Wonders of Sport”, and the strategy behind this new ambition to bring innovative and sustainable sports to everyone. The new strategy encompasses an enhanced and immersive customer experience, a commitment to sustainability and an overall modernisation of the company, with the introduction of a new brand identity and logo.

Barbara Martin Coppola, chief executive officer of Decathlon, said: “In 2023, businesses around the world operated within unprecedented circumstances. At Decathlon, we chose to use this moment to act and to transform. We laid many foundations for the future and I am pleased with the result that we achieved. This is a testament to the dedication and commitment of our teammates. 

“I’m very proud of the strong reduction in our CO2 emissions, while maintaining revenue growth. This is an absolute priority for Decathlon as part of our commitment to preserving our shared playground.”