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H&M H1 profits beat expectations despite sales dip

The group has said that sales from 1-25 March increased by 2% in local currencies compared to the same period last year. 

H&M has revealed that its operating profit increased to SEK2.077bn (£155m), up from SEK725m (£54m) despite net sales decreasing to SEK53.6bn (£376m) during the first quarter of the year ended on 29 February 2024.

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