Hype to target kids and families with new travel product range
The expanded travel product range will include items such as travel luggage, duffel bags, toiletry bags, and more
Hype has announced its new growth strategy, which will centre around a product range of travel accessories aims at kids and families.
By focusing on children and their families, the group aims to enhance its brand identity and strengthen its position in the market as a “go-to destination” for fashionable accessories.
As part of this growth strategy, Hype will also be extending its backpack line into a comprehensive travel product range that combines functionality with the brand’s style later in the year.
The expanded travel product range will include items such as travel luggage, duffel bags, toiletry bags, and more.
Mike Thompson, CEO of Hype, said: “We are thrilled to embark on this exciting new growth strategy, placing a strong emphasis on serving kids and families, while also expanding our product offerings into the travel category.
“Over the past 12 months, we’ve diligently honed in on understanding our customers’ desires and preferences. Now, we’re poised to pivot our direction and deliver on our findings. We recognise that our brand identity has not always been clear through our products and market segmentation, and this has impacted our business.
He added: “While our backpacks have been a cornerstone of our brand, we recognize the opportunity to cater to a broader audience and occasions. By introducing travel-led products, we aim to transition from being primarily associated with back-to-school purchases to becoming a go-to destination for stylish and functional accessories that accompany our customers on all their adventures.”
