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BP pilots made-to-order food at 10 Wild Bean Cafes
The pilot is an evolution of BP’s current Wild Bean Cafe heat-to-eat offer and builds on the learnings from a proof of concept, which saw a double-digit rise in food sales
BP will be piloting a “new and improved” ‘fresh food for now’ offer that customers can personalise at 10 of its Wild Bean Cafes across the UK.
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