Asos relaunches influencer programme
The reintroduction of Asos Insiders ‘feeds into Asos’s updated marketing strategy’, according to the group
Asos has relaunched its Asos Insider influencer programme after the initiative was previously wound down in 2020 due to the pandemic.
The online retailer said the programme will allow fashion and style influencers from across Asos to “offer customers inspiration, beauty, fashion, and style advice across social channels”.
The reintroduction of Asos Insiders supports its updated marketing strategy, according to the group.
The 36 Asos ‘Insiders’ are currently employed across various departments within the business, and have been selected “based on their strong sense of individual style and identity, love for fashion, and knowledge of fashion trends”.
They will be tasked with “curating the best fashion picks, providing inspiration, and sharing style tips with customers”.
Asos noted they can also support other marketing activity, such as becoming the face of campaigns delivered together with Asos brand partners through Asos Media Group.
Customers will begin to see Asos Insiders on Asos’ social channels including Instagram, TikTok and Snapchat as well as on site and in emails from this week.
Dan Elton, senior customer director at Asos said: “We’re so excited to be bringing back Asos Insiders and to be giving our customers a glimpse behind the curtain at Asos. As a business we’re packed full of fashion and style enthusiasts that love the brand and love shopping on Asos, and we think there’s no-one better to help us create deep and authentic connections with our customers than our very own Asosers.”
