Co-op launches UK’s first convenience retail media network

Co-op has officially launched the UK’s first retail media network in the convenience sector, in an effort to help brands reach new and wider audiences, while improving advertising relevancy for its shoppers.  

The launch aims to bring together the retailer’s in-house team and its long-term retail media agency partner Threefold under one brand identity. 

Moving forward, the retailer’s media network will deliver a new proposition that capitalises on Co-op’s strengths relating to the scale of its operations and “the uniqueness of convenience shopping” compared to traditional, big box retailers. 

Kenyatte Nelson, chief membership and customer officer at Co-op, said: “This is a momentous move for Co-op and one that will solidify our position in the retail media sector. 

“Co-op is a leader in the convenience market and we will use our strengths to replicate our successes as a media owner.”