Poundland begins transition to new general merchandise ranges
The phased changeover will see the full range introduced over the coming weeks with almost 1,000 items available from today in its UK and Ireland stores
Poundland has confirmed that it has begun a “complete overhaul” of its general merchandise ranges that will see it introduce 2,000 new lines across all its 850-plus stores in the UK and Ireland.
The new ranges, powered by parent company Pepco Group, will be the single biggest change in its general merchandise offer in Poundland’s 30-plus years’ history.
To celebrate the change every Poundland store will be holding a home event over the next three weeks as it introduces customers to its range revolution.
The phased changeover will see the full range introduced over the coming weeks with almost 1,000 items available from today in its UK and Ireland stores.
The new lines will also be available on Poundland.co.uk with 170 best-selling items available online from this week, rising to 450 in the weeks ahead. Examples from the range include the kitchenware starting at £1.25, bathroom décor from 50p and containers from 75p.
There’s also a full range of faux plants and other home décor ranges from mirrors to mugs, coasters to cutlery and towels to tablecloths.
The introduction of the new home ranges follows last year’s range revolution in clothing that saw the introduction of clothing powered by Pepco and the reconfiguration of its stores to offer more baby and kids clothing than ever before.
Like its new home décor ranges, that range expansion in kidswear allows Poundland and Dealz to deliver on its promise of amazing value it makes to its customers.
On average, the move to a Poundland clothing range powered by Pepco has enabled the discount retailer to reduce average selling clothing prices by 10% as it takes advantage of the scale of Pepco Group’s 4,800-plus stores across Europe.
Poundland commercial director Tim Bettley said: “It’s hard to underestimate the importance of this move for our customers – not least because of the incredible value these ranges also offer. Completing the transition of both clothing and home ranges to revamped ranges powered by our parent company Pepco, will not only give our stores a fresh new look, but deliver the amazing value that’s at the heart of our customer promise.
“A change on this scale is transformational for Poundland and we’re excited to see the customer reaction to these ranges.”
