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Revolve reappoints Jenny Baxter Moser to its board
Jenny Baxter Moser

Revolve reappoints Jenny Baxter Moser to its board

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Jennifer Baxter Moser, who previously served on Revolve’s board of directors during a period of “significant growth and value creation” from December 2012 through July 2020, has been reappointed to the board effective immediately.

Baxter Moser will also serve as a member of the audit committee and compensation committee.

In 2012, Baxter Moser led a strategic investment in Revolve by TSG Consumer Partners, a firm she joined in 2007 and served as partner from 2013 through 2023.

During her 16-year tenure at TSG, Baxter Moser led investments in and served on the board of several high-growth consumer companies, including e.l.f. Cosmetics, Paige Denim, Smashbox Cosmetics, Backcountry and Scopely.

Prior to TSG Consumer Partners, Baxter Moser was a consultant at Bain and Company where she worked in several industries, including consumer products and retail, and across multiple practice areas including brand strategy, merger integration, organisational design and private equity due diligence.

Baxter Moser said: “One of the highlights of my career was leading TSG’s incredibly successful investment in Revolve, a partnership that further increased my passion for the Revolve brand and appreciation for its innovative business model. I am excited to rejoin the board and partner with Mike, Michael and their talented team to capitalise on the long runway for growth ahead.”

Co-founder and co-CEO Mike Karanikolas, added: “We are excited to welcome back Jenny to Revolve’s board of directors. She made pivotal contributions to our success in her initial tenure as a board member, including playing a key role in developing our owned brand strategy and in the launch of Revolve Beauty, our fastest growing product category.”

“Jenny’s extensive industry knowledge and deep insights into the Revolve core customer demographic will add significant value to our boardroom discussions.”

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