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Swatch to open store in Liverpool One

The shop will offer an ‘immersive’ atmosphere, allowing consumers to interact with the products, as well as featuring a Swatch X You space, for customers to create and personalise their watches

Swiss watch brand Swatch is set to open a new store in Liverpool One shopping centre.

Joining the destination’s line-up of prestigious brands, Swatch will reside in a 600 sq ft space on Paradise Street. 

The unit is set to host over 500 different watches on display, showcasing a selection of classic and contemporary options from a range of collections. 

In line with the brand’s tech-first approach, the shop will offer an immersive atmosphere, allowing consumers to interact with the products, as well as featuring a Swatch X You space, for customers to create and personalise their watches.

Rob Deacon, asset management director at Grosvenor, said: “Swatch’s decision to return to Liverpool One with its latest standalone concept store is a testament to our continued commitment to curating an innovative and distinctly unique line-up of retailers. 

“We are hugely excited to be welcoming Swatch back to the city, and feel confident that it will sit comfortably among our stellar selection of watch and jewellery brands.”

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