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Advice

A guide to chatbots and customer service automation

In the ever-evolving landscape of retail, customer service is a cornerstone of success, so we will explore how you can leverage chatbots and automation to improve customer experiences, streamline operations, and boost sales

Understand chatbots and automation

Begin by gaining a clear understanding of what chatbots and automation entail: chatbots are AI-powered programmes designed to interact with customers, answer questions, and provide assistance, while automation refers to the use of technology to perform repetitive tasks.

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