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THG commerce division Ingenuity strikes deal with L’Oréal
The deal will leverage Ingenuity’s complete commerce solution of technology, operations and marketing to power DTC growth of L’Oréal’s luxury brands Shu Uemura Art of Beauty and Biotherm
Ingenuity, the complete commerce division of THG plc, has signed a deal with L’Oréal to manage the direct-to-consumer (DTC) activities for two of L’Oréal Groups’ luxury division brands in North America.
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