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Nike revenues up 2% in Q1 as higher prices offset waning demand

According to CFO Matthew Friend, the group will be leaning on Air Max 1, Infinity and V2K to profit off the growing demand for running shoes moving forward

Nike revenues increased 2% to $12.9bn (£10.5bn) in the first quarter ended 31 August due to a 2% increase in digital sales, as higher prices for sneakers and clothing helped offset a hit from waning demand and president cost pressures. 

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