Cake Box like-for-like sales rise 6.8%
The retailer has increased its investment in marketing, focusing on growing the confectionary brand by expanding its digital and ecommerce capabilities
Cake Box’s franchisee stores reported a like-for-like sales increase of 6.8% for the first 17 weeks of FY24 ended 31 March, showing an increase from 5.4% like-for-like sales growth for the first 11 weeks.