Is sustainability the new black?
James Rigg, the CEO of Trojan Electronics, a developer of circular solutions for electrical manufacturers and retailers, discusses how the adoption of such a pricing structure could aid consumers in making more responsible decisions while also assisting stores in becoming more sustainable
Recently, a German supermarket raised the prices of a selection of its products to reflect their real cost on people’s health and the environment. The awareness-raising campaign week was organised in collaboration with academics from the University of Greifswald and the Nuremberg Institute of Technology.