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Analysis

Prime Day 2023: here’s what we know

Amazon beat Apple earlier this month for the place of ‘world’s most valuable tech brand’ and last year’s Prime Day saw customers spend over £2.2bn

Amazon’s Prime Day, a global annual shopping event organised by Amazon, has gained notoriety among Prime members since it was first introduced in 2015. While Prime Day 2023 is behind us now, the results of the total spend by consumers has not yet been quantified. 

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