Tesco, Sainsbury’s, Lidl and Aldi cut price of bread and butter

Tesco, Sainsbury’s, Lidl and Aldi are the latest supermarkets to drop the price of bread and butter across their stores in a bid to support customers amid high inflation. Tesco said the price of its toastie white bread, white bread and wholemeal bread have dropped in price from 85p to 75p, while salted and unsalted butter have dropped from £1.99 to £1.89. Sainsbury’s also confirmed that its 800g soft white medium, wholemeal medium, wholemeal thick and toastie white loaves of bread have been cut to 75p, a reduction of 11%. It also announced a cut to the price of its salted and unsalted butter to £1.89 for 250g, marking a 5% reduction. Meanwhile, Lidl GB has also dropped the price of its bread and butter, with Dairy Manor salted and unsalted butter now priced at £1.89, and Rowan Hill Bakery bread now at £0.75. It also has a loaf of bread priced at £0.39. Aldi has also joined these supermarkets in dropping the price of its bread and butter. Its Village Bakery toastie thick sliced white bread, medium sliced wholemeal bread and medium sliced wholemeal have all fallen from 79p to 75p. Its salted and unsalted butter has also fallen from £1.99 to £1.89. Tesco group chief product officer, Ashwin Prasad, said: “As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter. “Whether you’re buying a branded favourite covered by our price lock, stocking the cupboards with essentials from Aldi Price Match, or treating yourself to an exclusive deal with Clubcard Prices – you can be confident of finding great value at Tesco.” Rhian Bartlett, food commercial director at Sainsbury’s, said: "We know that our customers are always looking for help with the cost of living which is why we are constantly considering ways to keep prices low. “We have been battling hard to beat inflation and whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers. As we see the commodity prices starting to fall for wheat and butter, we’re able to lower our prices on two of the products people buy most often, bread and butter.” He added: “We are committed to offering our customers the best value possible so they can be confident that they are getting a great deal on their everyday essentials when they shop with us."