Dunelm Q3 sales up 6% after moving winter sale

Dunelm has announced that its sales have risen 6% to £423m, up from £399m, for the 13 weeks to 1 April 2023.

The homeware retailer has put this increase down to moving its winter sale from Q2 to Q3 after the winter sale negatively impacted its Q3 growth last year.

The company also saw “strong growth” in digital sales which accounted for 36% of sales, an increase of 1% from last year.

Dunelm stated that its profit expectation remained unchanged despite warning that the consumer outlook remains “unpredictable”.

Nick Wilkinson, CEO, said: “We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop. This was apparent through our successful Winter Sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living.

“As we continue to seize the many opportunities we see, we are investing for the long term and making good progress against our plans, which include the ongoing development and extension of our product ranges, building our customer data platform and optimising our marketing channels. These plans give us good confidence for ongoing success.”

He added: “Our core values continue to guide the business and during the quarter we passed the £1m milestone in funds raised for our charity partner, Mind. I am particularly proud of our colleagues’ efforts to support our communities at such an important time.”