Apparel Brands acquires streetwear label Nicce
Nicce will remain available online and through retail partners, following the acquisition
Apparel Brands Ltd has acquired East London-based streetwear brand Nicce.
It will take on the licence for Nicce clothing across wholesale and e-commerce.
The streetwear brand said that with Apparel Brands support and guidance, Nicce will focus on “strengthening its wholesale business and accelerating e-commerce and international growth”.
Meanwhile, following the acquisition, Apparel Brands has been able to “diversify” its portfolio and bring Nicce on board to support “strategic priorities, particularly around choice and premiumisation”.
Nicce will remain available online and through retail partners.
Peter Wood, CEO of Apparel Brands Ltd, said: “Nicce is a brand with a rich background within streetwear and youth lifestyle. Over the last 10 years, the Nicce team has built a strong business and continues to grow equity in the brand.
“With Nicce becoming part of Apparel Brands Ltd, we will embed it within an established
global operation with investment behind scale in the supply chain and the ability to reach new markets.”
