M&S rolls out Nobody’s Child pop-ups across 30 stores
The launch follows the successful trial of Nobody’s Child in 10 M&S stores last year as M&S continues to grow the physical presence of the brand outside of London
Marks and Spencer is set to roll out fashion brand Nobody’s Child to 30 stores across the UK from March to August.
The 400ft seasonal pop-ups will offer a 30-piece capsule collection of Nobody’s Child’s signature midi and mini dresses, as well as a range of skirts, tops and jumpsuits priced from £29-£89.
The capsule collection will be available in selected stores, though Nobody’s Child is also available to shop on M&S.com.
The launch follows the successful trial of Nobody’s Child in 10 M&S stores last year as M&S continues to grow the physical presence of the brand outside of London, in regions including Kent and Scotland.
Whilst ‘Brands at M&S’ continues to be an online first platform, M&S said it is “leveraging the competitive advantage” of its store estate to scale the brand to new customers and encourage cross channel shopping.
Nobody’s Child was the first third-party brand partner to launch on M&S.com and continues to be one of its “top performing brands”. The seasonal pop-up shop concept is the next phase of growth in the partnership, following the group’s investment at the end of 2021 as part of the wider Brands at M&S strategy. Last year, M&S also welcomed Clarks Kids, Smiggle and Hype into its stores.
Richard Price, managing director of Clothing and Home at M&S, said: “Nobody’s Child were the first third-party brand that we introduced to our ‘Brands at M&S’ platform and season after season, they’re loved by our customers. The pop-up shops put the best of the brand in front of our customers in store, at a time when they’re shopping for events and occasions over the spring and summer.
“Whether they have shopped Nobody’s Child previously on M&S.com or are discovering the brand for the first time, this is one of the many ways we’re becoming more relevant, more often to encourage shopping across the M&S ecosystem.”
Jody Plows, CEO of Nobody’s Child, added: “At Nobody’s Child, we are on a mission to offer beautiful, responsible product to every woman without costing the earth. M&S have been an integral partner to Nobody’s Child and we are thrilled today to announce the latest step in that collaboration.
“Launching Nobody’s Child pop ups into 30 stores across the UK is a hugely exciting moment, and we can’t wait to showcase our Spring Summer collection to M&S customers, both old and new, who are looking for elevated capsule pieces for any occasion.”
