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WHSmith to target stationary market with new Curi.o.city stores

Curi.o.city will sell stationery, gifts and souvenirs from a mix of third-party brands including East London Liquor Company, Biscuiteers and Soapsmith

WH Smith has reportedly revealed plans to open a souvenir and stationery store called Curi.o.city as it looks to fill the void left by the collapsed paperchase, according to The Times.

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