WHSmith to target stationary market with new Curi.o.city stores
Curi.o.city will sell stationery, gifts and souvenirs from a mix of third-party brands including East London Liquor Company, Biscuiteers and Soapsmith
WH Smith has reportedly revealed plans to open a souvenir and stationery store called Curi.o.city as it looks to fill the void left by the collapsed paperchase, according to The Times.