THG partners with Bynder for new digital asset management platform
Brands can now access Bynder’s DAM platform through THG Ingenuity’s end-to-end DTC and digital services, assisting them to centralise and manage digital assets in one place
THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers (DTC) globally has partnered with Bynder, a global leader in digital asset management (DAM).
The partnership will support THG Ingenuity clients in delivering personalised digital experiences at scale across all stages of a multi-channel buyer journey.
Brands can now access Bynder’s DAM platform through THG Ingenuity’s end-to-end DTC and digital services, assisting them to centralise and manage digital assets in one place.
Vivek Ganotra, CEO THG Ingenuity, said: “We’re delighted to partner with Bynder and utilise its expertise in digital asset management. It will allow our customers to create a hub of assets, with their content in one place, easily accessible, helping to reduce inefficiencies and provide the opportunity for early engagement with our content creation teams.”
James Bodha, COO at Bynder, added: “This partnership provides THG Ingenuity clients with access to Bynder’s highly intuitive and scalable enterprise DAM platform. This is great news for brands looking to get to market faster with a more consistent and compelling content experience.”
