Waitrose appoints customer director

Waitrose has announced that Nathan Ansell has been appointed as its new customer director, reporting to executive director, James Bailey.

He replaces Martin George who leaves after five years with the company. Starting in January 2023, Ansell will be responsible for further developing its multi-channel customer strategy through a focus on quality, value, service and sustainability.

Ansell has over 20 years experience across retail and FMCG. He joins the company from UK consumer agency, House 337; prior to which he gained 10 years retail experience at Marks and Spencer, most recently as marketing director.

James Bailey said: “In a climate where customer trust has rarely been more important, the Waitrose brand stands head and shoulders above all others with our commitment to quality, value, service and sustainability. We see huge potential to grow the brand and reach new customers. I’m delighted to welcome Nathan who shares our values and brings a broad set of skills and experience to this critical role.

“I want to thank Martin for the valuable contribution he’s made to Waitrose and The Partnership over the last five years, his dedication and passion for the brand will be greatly missed.”

Ansell added: “I couldn’t be happier to be joining The Partnership. I’m a lifelong admirer of the Waitrose brand with its clear and compelling purpose as an employee-owned organisation and its unrelenting delivery of superior quality and outstanding customer experience. I’m honoured to join the team and can’t wait to get started further strengthening the brand and helping to build lifetime customer loyalty.”