High Street
M&S tops YouGov’s best UK brand poll
M&S secured a score of 46.5, gaining the top spot overall – up from second place last year
M&S has been ranked as the UK’s best brand in YouGov’s annual Global Best Brand Rankings.
The rankings are based on the index score from the YouGov Brand Index, which is a comprehensive measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend, and reputation rankings from the UK public.
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