ProCook revenues fall 9.1% in Q2
The groupโs first half revenue of ยฃ27.4m, a 14.8% year-on-year decrease, was reportedly due to the annualisation of its exit from Amazon UK at the end of June 2021
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ProCook has reported revenues of ยฃ15.9m in Q2, a 9.1% drop year-on-year, yet still 110.4% higher on a like-for-like basis compared to pre-pandemic FY20, for the 16 weeks ended 16 October 2022.ย
The groupโs first half revenue of ยฃ27.4m, a 14.8% year-on-year decrease, was reportedly due to the annualisation of its exit from Amazon UK at the end of June 2021. However, the groupโs like-for-like revenue was still 119.7% higher than pre-pandemic levels.ย ย
In addition, the group reports having attracted 320,000 new customers to its stores for the first time, as well as increased its 12 month repeat purchase rate to 25.3% from 24.7% in H1.ย
The news of the groupโs second quarter results reportedly coincide with its certification as a B Corp business, which is said to reflect a commitment to building a responsible brand with a strong purpose.ย
Daniel O’Neill, CEO and founder of ProCook, said: “Whilst the consumer and macro environment remains uncertain, we are pleased to have seen a marked improvement in recent trading, as we enter the important pre-Christmas trading period.
“We are incredibly proud to be at the forefront of the B Corp movement in our sector, in which only a select group has been certified as B Corps. Being the first retail brand which is listed on the London Stock Exchange to have achieved B Corp status is an enormous achievement by everyone at ProCook.”
He added: โWe remain confident in our specialist offer, with quality product ranges and fantastic service underpinned by our value-for-money credentials across all price points.โ